The company, commonly called Electrohome, originally had three manufacturing divisions: radio and communications, appliances and metal products, and furniture and woodworking. It became a publicly traded company in 1946. Over the next several decades, Electrohome produced a growing diversity of consumer and commercial products, including furniture (using the brand name Deilcraft) fans, humidifiers, and other appliances electric motors stereo hi-fi consoles television receivers and organs. Pollock, who had replaced his father as president in 1951, implemented organizational change to manage the increasingly complex company.

The operating divisions became Deilcraft, Electrohome Products, Motors and Metal Products, and Defence and Industrial Contracts staff divisions were Design, Finance and Accounting, Industrial and Public Relations, and Purchasing and Customs. In the mid-1960s, the management structure was further decentralized, and operating divisions now included Private Trade Label, Product Styling, Motor and Metal Products, Consumer Products Merchandising, Consumer Products Engineering and Manufacturing, Deilcraft, and Distributor Products. In 1967, the company’s name was officially changed to Electrohome Limited. Pollock was made vice-president, electronic products and was elected to the board of directors, and in 1972 became president.

Drexel furniture catalog 1950